Title: MSD CRM Program Manager
-- Duration:6+ months of Contract with possible extension of hire
Location: Dallas, TX(onsite)
Responsibilities:
Good Knowledge on Microsoft Dynamics
Responsible for leading the customer loyalty program for the organization.
Augment the M&S India Loyalty program by studying effectiveness of all elements, benchmarking key brands across the world and coming up with out of the box ideas.
Drive Loyalty enrolment & retention by creating focused efforts to build communication strategies for Loyalty customers and enhancing the loyalty program.
Design and develop Marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns - focused on retaining customers, increasing customer purchase frequency to boost revenue at a healthy ROI
Campaign Planning (with close coordination with Buying & Merchandising and Retail) on the basis of Business requirement and Customer Data analytics
Manage program performance and customer behavior through customer segmentation, program and campaign level impact (return on investment and profitability)
Annual & monthly budget planning
Own the Omni-channel strategy, tactics and delivery of communication plan using various media channels
Manage & enhance the CRM Omni-channel marketing set-up, Data Mart and SVOC by co-ordination with internal & external stakeholders
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