Hello,
-- Title: MSD CRM Program Manager
Location: Dallas, TX(onsite)
Note: 1) Linkdn ID should be mentioned at top of resume with Minimum 500+ Connections
2) Profile will be automatically rejected if Photo ID will not be attached with the submission
3) i94 Copy and H1-B,DL copy is mandatory for all submission of H1-B and H4EAD candidates..
4)If Candidate has entered US on OPT EAD then DOB year should be 1990 or before that and Masters Degree should be completed before 2019..
Responsibilities:
- Good Knowledge on Microsoft Dynamics
- Responsible for leading the customer loyalty program for the organization.
- Augment the M&S India Loyalty program by studying effectiveness of all elements, benchmarking key brands across the world and coming up with out of the box ideas.
- Drive Loyalty enrolment & retention by creating focused efforts to build communication strategies for Loyalty customers and enhancing the loyalty program.
- Design and develop Marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns - focused on retaining customers, increasing customer purchase frequency to boost revenue at a healthy ROI
- Campaign Planning (with close coordination with Buying & Merchandising and Retail) on the basis of Business requirement and Customer Data analytics
- Manage program performance and customer behavior through customer segmentation, program and campaign level impact (return on investment and profitability)
- Annual & monthly budget planning
- Own the Omni-channel strategy, tactics and delivery of communication plan using various media channels
- Manage & enhance the CRM Omni-channel marketing set-up, Data Mart and SVOC by co-ordination with internal & external stakeholders
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